closrr
AI Coach

Train smarter, close faster

Rehearse the conversations that decide your deals. Get scored on every one. Practice and live-call performance, in one place.

Start Free PracticeBook a Custom Demo
67%
Faster ramp
3.2x
More discovery calls
45%
Better objection handling
2 wks
To first booking
Practice on real deals before they happen

Rehearse the conversations that decide your deals

  • Unscripted AI prospects built from your ICP, your objection library, and real call transcripts. Not generic scripts.
  • Cold calls, discovery, demos, objection handling, and closing. Every high-stakes conversation, on demand.
  • Reps fail safely in practice instead of expensively in pipeline.
45% better objection handling after structured AI practice
Claire Bennett - VP Operations
AI-Powered

"We already evaluated three vendors last quarter..."

Claire Bennett - VP Operations
You
Instant, scored coaching after every session

Every session scored. Every score explained.

  • Six-dimension scoring grounded in your playbook. Not vague good-job feedback.
  • Feedback anchored to exact transcript moments, so reps see precisely what to fix.
  • Coaching priorities update automatically as skills improve.
100% of practice sessions scored vs the handful a manager can realistically review live
app.closrr.io / dashboard
Objection Performance

16 objections across your last 10 sessions, broken down by type.

Timing3
60%5%
Need2
85%8%
Trust4
35%6%
Pricing5
50%3%
Other2
45%2%
GoodPartialMissed
Individualized Skill IndexLast 30 days
Closing
76%
72%
Rapport Building
82%
81%
Objection Handling
89%
68%
Discovery
84%
79%
Cold Call
85%
74%
Demo
80%
83%
My ScoresTeam AverageClosrr Average
Your playbook, embedded in the AI

Lock your best rep's instincts into the platform

  • Upload playbooks, battle cards, and call transcripts. The AI coaches to your methodology.
  • Buyer personas generated from real deals, so practice mirrors your actual market.
  • When your top performer leaves, the playbook stays.
Ramp time cut from 10 weeks to 4 with playbook-embedded practice
Team Playbook Library
324 cards · saved & shared by your team
Search playbook cards, tags, authors…
AllObjectionsDiscoveryMethodologyBattle CardsClosing
Objections
Reframing the 'too expensive' objection
Anchor on cost-of-inaction, then bridge to ROI before naming price.
Priya S.
2842
Methodology
MEDDPICC qualification checklist
12-point checklist - the questions that unblock every stage.
Alex M.
5489
Discovery
Discovery: the 5-why pattern
Layer five 'why' follow-ups to surface the real business pain.
Sam O.
2231
Battle Card
Battle card: Vendor X vs us
3 wedges, 2 traps, 1 trap-question you can lead with.
Jordan K.
4167
Cold Call
Cold-call opener that books 22%
Pattern-interrupt + permission + specific tie to their role.
Marcus H.
86124
Closing
Closing: assumptive next-step language
Swap 'would you like to' for 'when we' - 18% higher conversion.
Sofia R.
3958
See team readiness before it hits pipeline

Coach the whole team, not just the squeaky wheel

  • Skill heatmaps show exactly which skills are slipping, across every rep.
  • Spot declining conversation quality before it shows up in revenue.
  • Timestamped, scored competency records per rep. Audit-ready for FCA Consumer Duty evidence.
Every rep, every skill, every week. One system of record for team competency.
Team skill heatmap
This week
Live
Alex M.
Alex M.
85
78
62
88
81
74
Priya S.
Priya S.
72
90
85
79
88
82
Jordan K.
Jordan K.
68
55
71
60
65
58
Sam O.
Sam O.
91
84
79
92
86
88
Plugs into your stack, scores your real calls

Practice scores meet real-call scores in one place

  • Upload or sync real call recordings and transcripts. The same scoring engine rates live performance, not just practice.
  • See practice scores vs real-deal scores per rep, so you know training is actually transferring to pipeline.
  • CRM and calendar integrations (HubSpot, Salesforce, Slack) keep coaching in the flow of work.
Reps who practise a skill and get scored on it live improve faster than practice alone
Closrr · Data Hub
Live sync
Ingest →← Push back
Closrr
Engine · AI
HubSpot
HubSpot
Deals + contacts
Salesforce
Salesforce
Pipeline data
Gong
Gong
Call recordings
Chorus
Chorus
Conversation AI
Granola
Granola
Meeting notes
HubSpot
Deal scores synced
HubSpot
Slack
Risk alerts
Slack
Gmail
Manager digest
Gmail
Calendar
Coaching tasks
Calendar
1,284 events synced todayTwo-way · Real-time

Ready to transform your sales team?

Start practicing with AI Coach today and see results within days.

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